rebrand
verb
re·brand
(ˌ)rē-ˈbrand 
rebranded; rebranding; rebrands
: to change or update the brand or branding of (a product, service, etc.)
After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—
Madeline Purdue
Madeline PurdueRebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—Jeffrey Goldberg
Jeffrey Goldberg
broadly
: to publicly refer to or describe (someone or something) in a new or different way
After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —Eve Peyser
Eve Peyser … recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —Warren Hoge
Warren Hoge
rebranding
noun
plural rebrandings
The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve.
—Peter J. Boyer
Peter J. Boyer
Examples of rebrand in a Sentence
Recent Examples on the Web
And then this performer who’d been in an earlier version at [the Off Broadway theater] Ars Nova reached out, asking me to take down a YouTube video of him because his agents were trying to rebrand him.
—Nicole Acheampong, New York Times, 26 June 2024
China is currently attempting to revamp and rebrand BRI in response to global criticism.
—Yuen Yuen Ang, Foreign Affairs, 22 May 2019
The first phase will also create a central plaza as the mall rebrands itself, Hicks said.
—Richard Requena, Chicago Tribune, 11 June 2024
Clearly still trying to rebrand out of her villain era.
—Jennifer Zhan, Vulture, 7 June 2024
See all Example Sentences for rebrand 
Nicole Acheampong, New York Times, 26 June 2024
China is currently attempting to revamp and rebrand BRI in response to global criticism.
—Yuen Yuen Ang, Foreign Affairs, 22 May 2019
The first phase will also create a central plaza as the mall rebrands itself, Hicks said.
—Richard Requena, Chicago Tribune, 11 June 2024
Clearly still trying to rebrand out of her villain era.
—Jennifer Zhan, Vulture, 7 June 2024
See all Example Sentences for rebrand
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'rebrand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near rebrand
Cite this Entry
“Rebrand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/rebrand. Accessed 7 Jul. 2024.
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