prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
Beyond the sports and prime time coverage, the other big challenge was capturing the ambitious opening ceremony unfolding on the River Seine on Friday night across 12 tableaux capturing the spirit of France and also featuring headline performances by Lady Gaga and Céline Dion.
—
Melanie Goodfellow, Deadline, 1 Aug. 2024
At prime time each night, NBC airs the day’s highlights from the Paris Olympics to tens of millions of people.
—Mia Sato, The Verge, 1 Aug. 2024
But the hours shown in prime time on NBC, which still attracts the bulk of $1 billion-plus in advertising revenue for the Summer Games, will consist of analysis and highlights, recognizing that many viewers already know the results because of the time difference.
—Stephen Battaglio, Los Angeles Times, 26 July 2024
Disney will retain the NBA Finals, a Christmas Day game broadcast, Wednesday games on ESPN, Saturday prime time games on ABC and Sunday showcase packages.
—Liam Reilly, CNN, 24 July 2024
See all Example Sentences for prime time 
Melanie Goodfellow, Deadline, 1 Aug. 2024
At prime time each night, NBC airs the day’s highlights from the Paris Olympics to tens of millions of people.
—Mia Sato, The Verge, 1 Aug. 2024
But the hours shown in prime time on NBC, which still attracts the bulk of $1 billion-plus in advertising revenue for the Summer Games, will consist of analysis and highlights, recognizing that many viewers already know the results because of the time difference.
—Stephen Battaglio, Los Angeles Times, 26 July 2024
Disney will retain the NBA Finals, a Christmas Day game broadcast, Wednesday games on ESPN, Saturday prime time games on ABC and Sunday showcase packages.
—Liam Reilly, CNN, 24 July 2024
See all Example Sentences for prime time
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'prime time.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 19 Aug. 2024.
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